Working with a Videographer like Margo

MargoReed MargoReed

What Does a Typical Video Shoot Look Like?
What Does a Typical Video Shoot Look Like?

What It's Like Working With a Videographer

Every video project is unique so I thought it would be helpful to put a post together about the general process to help explain how these usually work. One of the biggest things I have noticed after years of doing this is that successful outcomes often hinge on effective communication from the outset. When working with a videographer, open dialogue about your vision, goals, and expectations is essential. The more and more I do this, the more the interpersonal skills are just so obviously invaluable to a successful collaboration.

Preproduction

The preproduction phase can vary significantly from one project to another. Booking can be anywhere from two days to two years in advance of the actual shoot. Typically, though, bookings are made a few weeks to a few months in advance. Whenever you are engaging with a videographer, I highly recommend a strategy call to lay the groundwork for a successful shoot day. That’s when we discuss the overall structure of the project, including the timeline and key deliverables.

If I can be a part of these discussions, then I can help identify things like gaps that are too long or schedules that are too rushed or unwieldy. Collaborating closely during this phase ensures that every aspect of the shoot is well thought out and tailored to meet the ideal outcome.

Production

While each video project carries its unique challenges and demands, a well-executed preproduction phase sets the stage for a smooth shoot. However, even with the most meticulous planning, unexpected snafus can occur. Weather changes, last-minute location shifts, or other unforeseen circumstances that require quick adaptation. That’s where communication comes in key! 

One of the best pieces of advice I ever received was that plenty of videographers can complete a project. But doing so while also making the experience fun and enjoyable can be invaluable.

With that in mind, a few things I always try to champion:

  1. Arriving at least an hour ahead of the scheduled shoot time is something I always plan on doing. This gives me time to set-up, visualize how the filming will go, and adjust for anything that needs to be addressed. This saves valuable time during the actual shoot. 
  2. When possible, including a team during projects can help maximize value. Working as a one-woman team is possible but it’s often not the best approach. 
  3. Keeping myself as personable as possible. On shoots, a lot can go wrong. One thing I can always control is my reaction. Because, oftentimes, my vibes are what the subject is feeding off of. If I stay calm, so do they.
  4. Essential personnel only. Too many people can lead to too much pressure on the subject. If someone is on camera who doesn’t typically do it, then more eyes can lead to more stress. 

Post Production

After the shoot, I will assemble a first draft of the video and deliver it for review. This initial version is your opportunity to see the raw edit and provide feedback. This will come in the form of a super-easy link to a platform where you can watch and comment. 

Commonly, one round of edits is included in a standard video engagement, allowing for tweaks and changes based on your comments.Should further rounds of edits be necessary, these can be discussed and arranged. This process ensures that the final product aligns perfectly with your vision, with adjustments made as needed to capture the essence of your message.

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