All About Retainers

1. Relationship Building

PRO

When you work with me on retainer, your photographer becomes part of your team. This reduces time spent on back-and-forth emails or one-off meetings about vision and planning.

Instead, I integrate into your marketing team. I’m happy to attend meetings, review vision boards, and collaborate closely to plan efficient and visually consistent shoots. Over time, we build a strong professional relationship. I become familiar with your preferences, brand identity, and photography style, which helps ensure my work aligns with your vision.

CON

Occasionally, I may send another photographer from my team to cover an event. This helps ensure consistent availability for you.

The benefit is that you’ll work with talented photographers who bring fresh perspectives. Your portfolio gains variety in approach while maintaining consistency in color, tone, and style. I serve as the producer and editor on every assignment to ensure that consistency.

Pro: First and foremost, your photographer becomes a part of your team. This means less time spent emailing back-and-forth or holding one-off meetings with me about your vision or plans. Instead, I become a part of your marketing team and am happy to attend meetings and work on vision boards to make sure we’re all on the same page in organizing an efficient and beautiful shoot. Working together on retainer allows us to build a strong professional relationship over time. I familiarize myself with your preferences, brand identity, and specific photography style requirements, ensuring that my work aligns closely with your vision.

Con: Once in a while, I’ll need to send another photographer from my team to shoot an event. This is to ensure availability for you at all times. The good news is, you’ll get to know some of these other great photographers, and you’ll be working with a fresh set of eyes from each of us. This gives your portfolio diversity in vision with consistency in color and feel since I act as the producer and editor on every assignment.

2. Budget-Friendly Payment

PRO

A retainer creates a work-for-hire relationship. This means no additional licensing fees for individual shoots, making the service easier to budget and more cost-effective.

A retainer also allows me to spend less time pitching to new clients and more time focusing on your work. For you, the cost becomes a predictable monthly expense, similar to an employee paycheck.

CON

You are paying a recurring monthly bill.

3. Priority Service and Guaranteed Availability

PRO

As a retainer client, you receive priority service. Your projects move to the front of the line, including urgent or last-minute requests.

Retainer agreements guarantee access to my photography services and, when needed, to other photographers on my team. I commit to being available for the agreed number of hours or days each month. This ensures reliable and consistent support for your projects.

The Process

1. Initial Discussion

We start by reviewing your photography needs and goals. Together, we define the retainer terms, including duration, availability, pricing, and payment details.

2. Signing the Agreement

Once terms are finalized, we sign a retainer agreement. This document outlines expectations and responsibilities for both parties.

3. Flexible Service Options

Retainer agreements are flexible and tailored to your needs. Services may include corporate events, product photography, portraits, or other assignments throughout the retainer period.

4. Consistent Quality and Deliverables

I deliver high-quality photography according to the agreement. You receive a steady flow of images that support your marketing, promotional, or operational goals.

5. Ongoing Communication

We maintain regular communication throughout the retainer period. Feedback is encouraged so the work continues to meet your needs and evolve as priorities change.

6. Mutual Benefits

A retainer provides you with reliable access to professional photography services. It also gives me the stability needed to focus fully on producing strong results for your projects.

Sample Retainer Agreements

Sample Retainer Agreements are typically written for quarterly or monthly services and include: 

A retainer is a recurring or prepaid fee that secures ongoing services from a freelancer. Being hired on retainer creates a strategic partnership where expectations, scope, and terms are clearly defined.

Retainer agreements are typically written for monthly or quarterly services and may include:

  • Scope of the agreement

  • Number of meetings the photographer will attend

  • Number and length of scheduled shoots

  • Definition of deliverables, including the number of photos or video length

Fees

A monthly fee ensures the agreed services can be completed.

Terms

Terms are agreed upon by both client and photographer. A work-for-hire copyright agreement is included.

Click here to view a sample retainer contract.