Video Projects

These commercial video projects highlight documentary-style storytelling created for nonprofit organizations, healthcare institutions, and arts organizations. Each project focuses on capturing authentic moments and real voices that communicate the mission and impact of the organization. 

Many of these commercial video projects combine interviews, documentary footage, and natural sound to create a narrative that feels honest and engaging.

Bryn Mawr College

  • Producing
  • Cinematography
  • Post production
  • In partnership with videocrew.io
01

Philadelphia Inquirer

  • Producing
  • Filming
  • Video
  • Editing
02

ICON Dance Studio

  • Production
  • Lighting
  • Video
  • Editing
03

Rain Poetry

  • Editing
  • Production
  • Video
04
rain poetry photography reveal Reading PA

Bryn Mawr College

  • Production
  • Lighting
  • Video
  • Audio
  • Editing
05
college video production Bryn Mawr inauguration event

Dow Jones News News Fund Reunion

  • Production
  • Video
  • Editing
06

Why Video?

Enhanced

Engagement

Videos captivate attention more effectively than text or images alone. They provide a dynamic and immersive experience that can showcase the vibrant life of your studio, classroom or gallery and provide a platform for personal testimonials or success stories.

Emotional

Connection

Through compelling narratives and visual storytelling, videos can evoke emotions and create a strong, relatable connection with viewers. This engagement can inspire trust and affinity towards your brand.

Improved

Retention

Viewers are more likely to remember information presented in a video format. This makes video marketing an effective way to communicate your values, mission, and unique offerings, ensuring your message sticks with your audience.

Video That Connects

Investing in video marketing is not just about keeping up with trends; it’s about effectively communicating your story in a way that resonates with today’s digital-savvy audience. Young adults today are highly camera-savvy—they understand lighting, know their best angles, and can spot a staged “candid” from a mile away. What they’re really looking for is real. Especially when they’re considering something significant—like healthcare, education, or a product they plan to buy.

A great video should make your audience feel like they’re right there with you, experiencing what the person in the image is experiencing—hearing, seeing, and feeling it all. To earn that kind of connection, you need to build trust, and that comes from showcasing natural light, real moments, intimacy, and the smallest details.

In short: storytelling is key. And in my experience, that kind of genuine connection is often missing from commercial storytelling. 

Video Team

owner, producer
Margo Reed
videographer, editor
Katie
videographer
Susan
margo@margoreedstudio.com