Ursinus College
College Photography in Pennsylvania
As a college photographer in Pennsylvania, Margo Reed Studio works with Ursinus College to create an ongoing image library documenting campus life throughout the academic year. The photography supports the college’s annual report, magazine, website, admissions materials, and other marketing needs. Working closely with creative directors, Margo creates a cohesive visual library that reflects the people, character, and community of Ursinus College.
Image Library Photography Approach
I work one-on-one with creative directors at Ursinus College to identify key stories across campus. As a result, the imagery goes beyond simple documentation and instead focuses on building a flexible and intentional collection of photographs.
The challenge is to create images that convey the heart of a liberal arts education. At the same time, the photographs must reflect both academic rigor and the sense of community among students and staff.
Theater
Building Image Libraries Across Campus
Image libraries are developed over the course of multi-day shoots. In addition, they provide institutions with a versatile collection of photographs that can be used across print, digital, and marketing platforms.
Because we move through multiple locations each day, pre-production is critical. Careful scheduling and planning allow us to work efficiently while still capturing authentic, unscripted moments.
Creative Writing
Image Library Photography for Higher Education
The concept for this project focused on capturing movement-rich imagery with soft, natural lighting. As a result, the final collection feels cohesive, dynamic, and adaptable across a wide range of uses.
Ultimately, this image library photography project delivers more than a year in review. Instead, it creates a visual system that supports long-term storytelling, marketing, and institutional identity.
Events
Museum Studies
Commencement
