Bryn Mawr College Commercial
This college commercial video production project marked a major milestone: Bryn Mawr College’s first commercial in nearly 30 years. The goal was to create a modern, cinematic piece that captures the college’s energy and identity. At the same time, the video needed to feel visually elevated while staying true to the rhythm of campus life.
College Commercial Video Production Approach
I took on the role of producer and partnered with Video Crew, a Philadelphia-based production team. As a result, we were able to move efficiently across locations and maintain flexibility throughout the shoot. In addition, this collaboration allowed us to shape lighting conditions when natural light was not ideal.
The process was fast-paced and highly collaborative. It required flexibility, trust, and creative problem-solving at every stage of production.
Filming a College Commercial Across Campus
Production took place over five shoot days across dorms, lecture halls, and outdoor campus spaces. Meanwhile, we navigated active student schedules and live campus environments. This added complexity, but it also brought authenticity to the final piece.
The biggest challenge was balancing logistics with visual quality. However, maintaining a high production value was essential to reflect the institution’s legacy.
Post-Production and Final Commercial
Following the shoot, we spent two months in post-production refining pacing, tone, and sound design. As a result, the final video delivers a cohesive and cinematic experience.
Ultimately, this college commercial video production reintroduces Bryn Mawr College with a fresh visual language. It honors the institution’s history while presenting it with confidence and energy for the next generation.